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Expertise, organised around the moments that matter

Each moment has its own audiences, timing and risks. Here is what we do in each, and what you get.

MOMENT 1

Mergers and ownership change

A deal is announced, a new owner arrives, and everyone has questions: will my team, my data, my job change? Whoever hears first shapes the story.

From 6 weeks before to 90 days after

What we do

  • Audience map and announcement sequence
  • Core message and Q&A
  • Holding statements in Arabic and English
  • Key-client calls and staff town hall
  • Daily monitoring after the news

What you get

  • No client or employee learns the news from a newspaper
  • One story across every channel
  • A clear brand decision after the deal
MOMENT 2

A new CEO's first 100 days

Staff, markets and media listen closely to a new leader for a short time. That window decides how they are seen for years.

100 days

What we do

  • 100-day plan and message priorities
  • Staff sessions and internal letters
  • An introductory interview and an op-ed
  • A LinkedIn presence in their own voice

What you get

  • A clear, consistent leadership voice
  • Staff who know the direction
  • A market that knows what has changed
MOMENT 3

Results and investor relations

Four times a year, months of work are reduced to a few numbers. If you don't explain them, someone else will.

Every quarter

What we do

  • Results releases and one-page summaries
  • Clear charts for social media
  • Annual and sustainability reports
  • Within stock-exchange disclosure rules

What you get

  • A steady rhythm the market trusts
  • Difficult news told plainly and calmly
MOMENT 4

Crisis and issues

A cyber breach, a leak, a WhatsApp rumour, a regulator inquiry. The first hours decide everything that follows.

Always ready; a fast response when it starts

What we do

  • Crisis plan and scenarios
  • Training for senior managers and boards
  • Ready statements and a media protocol
  • Close monitoring and rapid response

What you get

  • A team that knows its role before it starts
  • Fast, accurate responses
  • Trust intact when it is over
MOMENT 5

A brand relaunch

A new name, owner or strategy. The logo is the easy part; the hard part is helping people understand what changed and why it matters to them.

8 to 12 weeks

What we do

  • Idea, story and messages
  • Website and content
  • Launch to staff, clients and media

What you get

  • A brand people understand and remember
  • A story your staff tell with confidence
THE CRAFT

The craft behind every moment

The skills we use in every moment, also available on their own.

Media relationsReleases, interviews, spokesperson training
DigitalSocial media, video, measurement and peer benchmarks
InternalNewsletters, town halls, staff campaigns
PublicationsAnnual reports and corporate publications
EventsPress conferences and launches
TrainingMedia, crisis and communication skills

Which moment are you facing?

Tell us